catalysta

Your business is your passion. Don't let the tech get in the way. We build websites that work for you, not against you. that giveS you back your time, so you can focus on what you love.

EXPLORE MY WORK

AUTOMATION & INTEGRATION

My core focus is on giving you back your time. By integrating powerful automation into your website, I help you eliminate repetitive administrative tasks so you can focus on what matters most—your clients and your craft.

Custom CRM Solutions
Automated Client Engagement
Simplified Sales Processes

WEB DESIGN

I focus on crafting stunning and user-focused digital interactions that not only look great, but also function as a valuable tool for your business.

User Interface and Experience Design
Visual Identity and Strategy

To ensure a consistent brand, I partner with a trusted graphic designer who specializes in creating custom brand kits.

WEB SUPPORT

A website that works for you, not against you. Beyond the launch, I provide ongoing support to keep your site secure, updated, and performing at its best.

Content Updates
Performance Monitoring
Technical Support

Bilingual Consulting

Starting a business can be tough, especially when you're navigating a new language and culture. We provide one-on-one bilingual consulting to guide you through the process, from getting your business legitimized to creating a strong business plan. We're here to give you the confidence you need to succeed.

Business formation
Getting set with an EIN
Setting up Sales & Use Tax ID

SERVICES

From building eye-catching designs to delivering smooth, responsive websites, I guarantee a complete and cohesive online presence.

ABOUT

Hi there! I'm Ruby, a Digital Strategist and Web Designer based in Central NC with roots in South Texas. My passion for helping small businesses isn't just a career—it's a mission born from my own journey.

I founded CATALYSTA to solve a problem I saw firsthand in my community: the lack of accessible business resources for Hispanic entrepreneurs. I also realized that many business owners, no matter their background, were spending countless hours on computer tasks that took them away from their families. All those early struggles were the catalysts for my mission today.

Now, my goal is simple: to help you build a more sustainable business and, most importantly, get your time back so you can enjoy your life.

I started my entrepreneurial path with my own audio production company. I quickly learned the struggle of handling everything myself, from creative work to taxes and bookkeeping. These endless administrative tasks consumed all my time and took the joy out of what I loved. I knew there had to be a better way, so I taught myself everything I could about business tools and marketing.

This is why CATALYSTA is more than just a name—it's my philosophy.

My passion for helping small businesses isn't just a career—it's a mission born from my own journey.

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Growing up in a primarily Spanish-speaking community, I saw my family's entrepreneurial dreams face a major obstacle: a lack of accessible business resources in Spanish. This experience ignited my drive to be a trusted partner for those who need a supportive voice to help them navigate the world of business.

WHAT SETS ME APART IS NOT JUST MY TECHNICAL EXPERTISE BUT ALSO MY COMMITMENT TO Freeing up your time.

PORTFOLIO