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CRM 101 for the Time-Strapped Small Business Owner: Beyond Just Contacts
A Customer Relationship Management (CRM) system is far more than a place to store phone numbers. For the busy small business owner, it's a strategic hub that centralizes customer data, streamlines interactions, and provides insights that can truly fuel your growth.

Ruby Castellanos
Jun 253 min read


The Silent Time Thieves: Why Your Small Business Needs Automation (Like, Yesterday!)
Are you constantly feeling like you're playing catch-up, even when you're working tirelessly? Small business owners often wear a dozen hats, and while admirable, it can lead to a quiet, insidious problem: the "silent time thieves."

Ruby Castellanos
Jun 153 min read


El Viaje del Cliente: ¡Trázalo, Domínalo y Deja que tu CRM Haga el Trabajo Pesado!
Mapa del Viaje del Cliente Digital: Una representación visual de las etapas desde el descubrimiento en línea hasta el poscompra,...

Ruby Castellanos
May 285 min read
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