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Mi
Portafolio
Design
Copy Writing
Forte Coraggio – On-Brand E-Commerce Redesign
This project features a comprehensive redesign of the Forte Coraggio e-commerce site, focused on transforming their online presence into a visually compelling and emotionally resonant brand experience. The core concept was to move beyond a simple product showcase and create a curated, aesthetically driven storefront that truly connects with their target audience.
The site's visual and textual elements were meticulously refined to achieve this. We curated the web copy to reflect a more sophisticated, on-brand voice and sourced new lifestyle imagery that authentically represents their target market. The product pages were redesigned with a minimalist layout, allowing the new photography and thoughtful copy to take center stage, creating a more a luxurious feel for the user.
Navigation was streamlined to enhance the customer journey, making it simple to explore collections and find products. The overall design emphasizes a clean, elegant aesthetic with generous use of white space to give the products breathing room and a high-end feel.
This redesign showcases my ability to align a website's aesthetics with a brand's core identity, curating a holistic experience that not only looks professional but also emotionally engages the intended audience to drive stronger connections and higher conversions.
The site's visual and textual elements were meticulously refined to achieve this. We curated the web copy to reflect a more sophisticated, on-brand voice and sourced new lifestyle imagery that authentically represents their target market. The product pages were redesigned with a minimalist layout, allowing the new photography and thoughtful copy to take center stage, creating a more a luxurious feel for the user.
Navigation was streamlined to enhance the customer journey, making it simple to explore collections and find products. The overall design emphasizes a clean, elegant aesthetic with generous use of white space to give the products breathing room and a high-end feel.
This redesign showcases my ability to align a website's aesthetics with a brand's core identity, curating a holistic experience that not only looks professional but also emotionally engages the intended audience to drive stronger connections and higher conversions.
Habitat for Humanity of Sanford, NC - Website Redesign
This project features a complete website overhaul for Habitat for Humanity of Sanford, NC, designed to transform their digital presence into a more functional and professional platform. The concept was to align the site with their new 2025 brand guide and enhance user experience across the board, making it easier for visitors to engage with their mission.
The website's design was entirely rebuilt, correcting issues with inconsistent fonts and creating a clean, cohesive visual language. We redesigned the hero section to include a heartwarming video that immediately draws visitors into their story. Key pages were amplified to serve strategic goals: a revamped ReStore page now includes a hiring section with clear role descriptions and a link to apply, streamlining their recruitment process.
Functionality was a primary focus. We designed and integrated a user-friendly donation section that makes it simple for people to contribute and offers the option for recurring donations to build sustained support. The sponsorship page was also enhanced with a dedicated Sponsor Highlight section, providing a prominent way to honor their most valuable partners.
This project demonstrates my skills in large-scale website redesign, aligning a non-profit's digital presence with its brand and mission. It reflects my ability to create a functional, readable, and emotionally resonant website that serves as a powerful tool for fundraising, community engagement, and recruitment.
The website's design was entirely rebuilt, correcting issues with inconsistent fonts and creating a clean, cohesive visual language. We redesigned the hero section to include a heartwarming video that immediately draws visitors into their story. Key pages were amplified to serve strategic goals: a revamped ReStore page now includes a hiring section with clear role descriptions and a link to apply, streamlining their recruitment process.
Functionality was a primary focus. We designed and integrated a user-friendly donation section that makes it simple for people to contribute and offers the option for recurring donations to build sustained support. The sponsorship page was also enhanced with a dedicated Sponsor Highlight section, providing a prominent way to honor their most valuable partners.
This project demonstrates my skills in large-scale website redesign, aligning a non-profit's digital presence with its brand and mission. It reflects my ability to create a functional, readable, and emotionally resonant website that serves as a powerful tool for fundraising, community engagement, and recruitment.
Arkade Sound Studios - Website Design
This project features a custom website design for Arkade Sound Studios, with a core concept of creating a digital space that not only showcases their services but also visually speaks to their specific target markets: musicians, game developers, and filmmakers. The design was crafted to be a digital reflection of the studio's brand, balancing a professional, high-quality feel with an aesthetic that resonates with creative professionals.
The website's design is dynamic and engaging, using a modern aesthetic that highlights the studio's unique capabilities. The layout and visual elements are tailored to appeal to each target audience. For musicians, the site focuses on a streamlined interface that emphasizes sound quality and production services. For game developers and filmmakers, the design highlights portfolio pieces and technical specifications, showing how Arkade can meet the unique audio needs of these industries.
Key features of the site include a portfolio section with embedded audio and video, a detailed breakdown of services, and a dedicated contact form for booking. The typography and color palette were carefully selected to create a cohesive, branded experience that is both visually striking and easy to navigate.
This project showcases my ability to understand and translate a brand's essence into a targeted digital experience. It reflects my skills in designing for a specific audience, creating a functional and visually compelling website that acts as an effective marketing and sales tool.
The website's design is dynamic and engaging, using a modern aesthetic that highlights the studio's unique capabilities. The layout and visual elements are tailored to appeal to each target audience. For musicians, the site focuses on a streamlined interface that emphasizes sound quality and production services. For game developers and filmmakers, the design highlights portfolio pieces and technical specifications, showing how Arkade can meet the unique audio needs of these industries.
Key features of the site include a portfolio section with embedded audio and video, a detailed breakdown of services, and a dedicated contact form for booking. The typography and color palette were carefully selected to create a cohesive, branded experience that is both visually striking and easy to navigate.
This project showcases my ability to understand and translate a brand's essence into a targeted digital experience. It reflects my skills in designing for a specific audience, creating a functional and visually compelling website that acts as an effective marketing and sales tool.
Affordable Housing Page Copy
This copy was strategically designed to convert potential applicants by establishing trust, clarity, and dignity.
Corporate Website Build
This project showcases a full end-to-end WordPress website build for a professional consulting firm. The goal was to deliver a clean, credible, and user-friendly online presence that instills trust and clearly communicates the firm’s expertise.
The homepage design features a bold hero section with a strong headline and a direct call-to-action, immediately engaging visitors and guiding them toward next steps. The muted blue and neutral palette conveys reliability and professionalism, while elegant typography and plenty of white space make the content easy to read and navigate.
Key sections include a clear About Us overview, outlining the firm’s mission and experience, a Services block that neatly organizes the firm’s consulting offerings with intuitive icons, and a concise Contact Us section with a prominent CTA button encouraging visitors to get in touch. The responsive design ensures an optimal user experience across all devices, from desktop to mobile.
Built entirely on WordPress, this site leverages flexible page templates, an easy-to-manage CMS, and strong SEO fundamentals, making it simple for the firm’s team to maintain and update as they grow. This project reflects my ability to create websites that balance clean aesthetics with practical functionality — delivering tangible value for professional service brands.
The homepage design features a bold hero section with a strong headline and a direct call-to-action, immediately engaging visitors and guiding them toward next steps. The muted blue and neutral palette conveys reliability and professionalism, while elegant typography and plenty of white space make the content easy to read and navigate.
Key sections include a clear About Us overview, outlining the firm’s mission and experience, a Services block that neatly organizes the firm’s consulting offerings with intuitive icons, and a concise Contact Us section with a prominent CTA button encouraging visitors to get in touch. The responsive design ensures an optimal user experience across all devices, from desktop to mobile.
Built entirely on WordPress, this site leverages flexible page templates, an easy-to-manage CMS, and strong SEO fundamentals, making it simple for the firm’s team to maintain and update as they grow. This project reflects my ability to create websites that balance clean aesthetics with practical functionality — delivering tangible value for professional service brands.
Custom Wix Studio Portfolio
This project highlights a fully custom, responsive portfolio website designed and developed in Wix Studio for a creative professional. The goal was to create a clean, modern online presence that not only showcases high-quality work but also reflects the unique personality and vision of the designer.
The homepage opens with a spacious hero section featuring a bold introduction, a friendly portrait, and a clear call-to-action that invites visitors to explore the portfolio further. The design balances large visuals with crisp typography and plenty of white space, keeping the user’s focus on the work itself.
Below the hero, the site uses a well-organized, responsive project grid that displays featured projects in different categories. Subtle hover interactions add a polished, interactive feel, while each project thumbnail links to a dedicated project page or case study for deeper storytelling.
Built entirely in Wix Studio, this site takes advantage of its flexible CMS collections and dynamic pages, making it easy to update and expand over time. The layout stays fully responsive across all screen sizes, ensuring that the creative’s work looks professional and engaging on both desktop and mobile.
This portfolio demonstrates my approach to combining modern web design, thoughtful UX, and seamless no-code development — creating a compelling showcase that attracts clients, collaborators, and future opportunities.
The homepage opens with a spacious hero section featuring a bold introduction, a friendly portrait, and a clear call-to-action that invites visitors to explore the portfolio further. The design balances large visuals with crisp typography and plenty of white space, keeping the user’s focus on the work itself.
Below the hero, the site uses a well-organized, responsive project grid that displays featured projects in different categories. Subtle hover interactions add a polished, interactive feel, while each project thumbnail links to a dedicated project page or case study for deeper storytelling.
Built entirely in Wix Studio, this site takes advantage of its flexible CMS collections and dynamic pages, making it easy to update and expand over time. The layout stays fully responsive across all screen sizes, ensuring that the creative’s work looks professional and engaging on both desktop and mobile.
This portfolio demonstrates my approach to combining modern web design, thoughtful UX, and seamless no-code development — creating a compelling showcase that attracts clients, collaborators, and future opportunities.
Affordable Housing Page Copy
Affordable Housing Page Copy
This copy was strategically designed to convert potential applicants by establishing trust, clarity, and dignity.
This copy was strategically designed to convert potential applicants by establishing trust, clarity, and dignity.
UX Blog Article
This project features an insightful blog article web page designed to share fresh perspectives on the latest trends shaping modern UI/UX design. The goal was to create a clean, reader-friendly layout that highlights thought leadership and keeps visitors engaged from start to finish.
The page opens with a bold headline and a crisp hero section featuring an abstract illustration that captures the spirit of innovation in user experience design. Below the intro, the article is broken into clear, skimmable sections covering industry trends, best practices, and practical examples that help designers stay ahead of the curve.
Sidebars and related article links add extra value for readers who want to explore deeper topics like accessibility, micro-interactions, or the role of user research in product design. The typography is modern and legible, complemented by subtle accent colors and generous white space to ensure a calm, pleasant reading experience across all devices.
This UX blog design demonstrates my ability to combine informative content with thoughtful visual hierarchy — delivering knowledge in a way that feels engaging, credible, and easy to navigate. It’s a perfect showcase of my approach to content-driven web design for creative professionals and brands looking to share their insights with the world.
The page opens with a bold headline and a crisp hero section featuring an abstract illustration that captures the spirit of innovation in user experience design. Below the intro, the article is broken into clear, skimmable sections covering industry trends, best practices, and practical examples that help designers stay ahead of the curve.
Sidebars and related article links add extra value for readers who want to explore deeper topics like accessibility, micro-interactions, or the role of user research in product design. The typography is modern and legible, complemented by subtle accent colors and generous white space to ensure a calm, pleasant reading experience across all devices.
This UX blog design demonstrates my ability to combine informative content with thoughtful visual hierarchy — delivering knowledge in a way that feels engaging, credible, and easy to navigate. It’s a perfect showcase of my approach to content-driven web design for creative professionals and brands looking to share their insights with the world.
Brand Storytelling Copy
This project features a thoughtfully crafted “About Us” page for a modern startup, designed to convey both clarity and character through strong brand storytelling. The objective was to capture the startup’s voice in a way that feels personal, inspiring, and rooted in purpose — using both copy and layout to connect with potential users, investors, and collaborators.
The page begins with a bold mission-driven headline that reflects the brand’s vision, followed by a concise origin story that outlines the company’s founding and purpose. The design uses a clean, minimal layout enriched by warm accent colors and friendly typography, giving the page a welcoming, human tone.
To deepen emotional engagement, we included a visual block highlighting the startup’s values — not as generic bullet points, but framed as real commitments to the customer and innovation. The section is paired with a profile image or team portrait that visually reinforces the brand’s authenticity.
Further down the page, a brief brand timeline or story summary provides context and credibility, showing key milestones that shaped the company’s journey. A prominent call-to-action closes the experience, encouraging visitors to explore more or get in touch.
This project demonstrates my ability to turn raw startup values into emotionally resonant, high-conversion copy — using structure, design, and voice to turn an About page into a brand-defining asset.
The page begins with a bold mission-driven headline that reflects the brand’s vision, followed by a concise origin story that outlines the company’s founding and purpose. The design uses a clean, minimal layout enriched by warm accent colors and friendly typography, giving the page a welcoming, human tone.
To deepen emotional engagement, we included a visual block highlighting the startup’s values — not as generic bullet points, but framed as real commitments to the customer and innovation. The section is paired with a profile image or team portrait that visually reinforces the brand’s authenticity.
Further down the page, a brief brand timeline or story summary provides context and credibility, showing key milestones that shaped the company’s journey. A prominent call-to-action closes the experience, encouraging visitors to explore more or get in touch.
This project demonstrates my ability to turn raw startup values into emotionally resonant, high-conversion copy — using structure, design, and voice to turn an About page into a brand-defining asset.
How-To Guide
This project presents a clear and engaging step-by-step How-To Guide designed to help users quickly learn how to use a digital product with confidence. The goal was to break down a potentially complex onboarding process into simple, actionable steps that feel approachable and easy to follow, even for new users.
The page opens with a crisp headline and a friendly introduction that sets the tone for a stress-free learning experience. Each step is organized in a clean vertical flow, using large, legible numbering, supportive icons, and short, direct instructions. A complementary visual on the side shows a realistic screenshot of the product dashboard, reinforcing what the user will see on their own screen.
The color palette balances neutral backgrounds with soft accent colors that highlight each step without feeling overwhelming. Plenty of white space and modern typography keep the layout light and easy on the eyes, making it comfortable to read on both desktop and mobile devices.
This guide is structured to be easily repeatable for other product tutorials — demonstrating my ability to design flexible instructional content that combines visual clarity, logical flow, and a user-centered tone. It’s a great example of how thoughtful design can make even the most technical products more accessible and user-friendly.
The page opens with a crisp headline and a friendly introduction that sets the tone for a stress-free learning experience. Each step is organized in a clean vertical flow, using large, legible numbering, supportive icons, and short, direct instructions. A complementary visual on the side shows a realistic screenshot of the product dashboard, reinforcing what the user will see on their own screen.
The color palette balances neutral backgrounds with soft accent colors that highlight each step without feeling overwhelming. Plenty of white space and modern typography keep the layout light and easy on the eyes, making it comfortable to read on both desktop and mobile devices.
This guide is structured to be easily repeatable for other product tutorials — demonstrating my ability to design flexible instructional content that combines visual clarity, logical flow, and a user-centered tone. It’s a great example of how thoughtful design can make even the most technical products more accessible and user-friendly.
Corporate Website Build
This project showcases a full end-to-end WordPress website build for a professional consulting firm. The goal was to deliver a clean, credible, and user-friendly online presence that instills trust and clearly communicates the firm’s expertise.
The homepage design features a bold hero section with a strong headline and a direct call-to-action, immediately engaging visitors and guiding them toward next steps. The muted blue and neutral palette conveys reliability and professionalism, while elegant typography and plenty of white space make the content easy to read and navigate.
Key sections include a clear About Us overview, outlining the firm’s mission and experience, a Services block that neatly organizes the firm’s consulting offerings with intuitive icons, and a concise Contact Us section with a prominent CTA button encouraging visitors to get in touch. The responsive design ensures an optimal user experience across all devices, from desktop to mobile.
Built entirely on WordPress, this site leverages flexible page templates, an easy-to-manage CMS, and strong SEO fundamentals, making it simple for the firm’s team to maintain and update as they grow. This project reflects my ability to create websites that balance clean aesthetics with practical functionality — delivering tangible value for professional service brands.
The homepage design features a bold hero section with a strong headline and a direct call-to-action, immediately engaging visitors and guiding them toward next steps. The muted blue and neutral palette conveys reliability and professionalism, while elegant typography and plenty of white space make the content easy to read and navigate.
Key sections include a clear About Us overview, outlining the firm’s mission and experience, a Services block that neatly organizes the firm’s consulting offerings with intuitive icons, and a concise Contact Us section with a prominent CTA button encouraging visitors to get in touch. The responsive design ensures an optimal user experience across all devices, from desktop to mobile.
Built entirely on WordPress, this site leverages flexible page templates, an easy-to-manage CMS, and strong SEO fundamentals, making it simple for the firm’s team to maintain and update as they grow. This project reflects my ability to create websites that balance clean aesthetics with practical functionality — delivering tangible value for professional service brands.
Custom Wix Studio Portfolio
This project highlights a fully custom, responsive portfolio website designed and developed in Wix Studio for a creative professional. The goal was to create a clean, modern online presence that not only showcases high-quality work but also reflects the unique personality and vision of the designer.
The homepage opens with a spacious hero section featuring a bold introduction, a friendly portrait, and a clear call-to-action that invites visitors to explore the portfolio further. The design balances large visuals with crisp typography and plenty of white space, keeping the user’s focus on the work itself.
Below the hero, the site uses a well-organized, responsive project grid that displays featured projects in different categories. Subtle hover interactions add a polished, interactive feel, while each project thumbnail links to a dedicated project page or case study for deeper storytelling.
Built entirely in Wix Studio, this site takes advantage of its flexible CMS collections and dynamic pages, making it easy to update and expand over time. The layout stays fully responsive across all screen sizes, ensuring that the creative’s work looks professional and engaging on both desktop and mobile.
This portfolio demonstrates my approach to combining modern web design, thoughtful UX, and seamless no-code development — creating a compelling showcase that attracts clients, collaborators, and future opportunities.
The homepage opens with a spacious hero section featuring a bold introduction, a friendly portrait, and a clear call-to-action that invites visitors to explore the portfolio further. The design balances large visuals with crisp typography and plenty of white space, keeping the user’s focus on the work itself.
Below the hero, the site uses a well-organized, responsive project grid that displays featured projects in different categories. Subtle hover interactions add a polished, interactive feel, while each project thumbnail links to a dedicated project page or case study for deeper storytelling.
Built entirely in Wix Studio, this site takes advantage of its flexible CMS collections and dynamic pages, making it easy to update and expand over time. The layout stays fully responsive across all screen sizes, ensuring that the creative’s work looks professional and engaging on both desktop and mobile.
This portfolio demonstrates my approach to combining modern web design, thoughtful UX, and seamless no-code development — creating a compelling showcase that attracts clients, collaborators, and future opportunities.
E-Learning Platform
This project showcases a clean, modern multi-page CMS website designed for an online learning platform, built to deliver a seamless and engaging educational experience. The goal was to create an intuitive structure that makes it easy for students to browse, select, and enroll in courses — all while reflecting a professional and trustworthy brand image.
The homepage features a welcoming hero section with a clear headline, encouraging message, and an accessible call-to-action button to start browsing courses immediately. Below, the platform highlights featured courses, grouped by category with attractive thumbnails, course titles, and short descriptions to help visitors find the right fit quickly.
The design uses a soft, inviting color palette with muted blues and light neutrals, paired with legible typography and thoughtful spacing to keep the interface clean and easy to navigate. The site’s multi-page structure includes dynamic CMS pages for individual course details, instructor bios, pricing information, and a dedicated student testimonial section to build trust and credibility.
Built with a robust CMS backend, this platform allows admins to add, update, or remove courses effortlessly as the catalog grows. Each course page follows a consistent layout for clarity and a positive user experience across devices.
This project demonstrates my ability to design and implement a scalable e-learning platform that balances functionality, visual appeal, and smooth user flows — turning educational goals into an engaging online hub for students worldwide.
The homepage features a welcoming hero section with a clear headline, encouraging message, and an accessible call-to-action button to start browsing courses immediately. Below, the platform highlights featured courses, grouped by category with attractive thumbnails, course titles, and short descriptions to help visitors find the right fit quickly.
The design uses a soft, inviting color palette with muted blues and light neutrals, paired with legible typography and thoughtful spacing to keep the interface clean and easy to navigate. The site’s multi-page structure includes dynamic CMS pages for individual course details, instructor bios, pricing information, and a dedicated student testimonial section to build trust and credibility.
Built with a robust CMS backend, this platform allows admins to add, update, or remove courses effortlessly as the catalog grows. Each course page follows a consistent layout for clarity and a positive user experience across devices.
This project demonstrates my ability to design and implement a scalable e-learning platform that balances functionality, visual appeal, and smooth user flows — turning educational goals into an engaging online hub for students worldwide.
Modern Web UI for Startup
This project showcases a clean, user-friendly landing page design created for an emerging SaaS startup. The goal was to deliver a modern interface that communicates the product’s value clearly while maintaining a minimal, conversion-focused layout.
I designed the hero section with an engaging headline and prominent call-to-action buttons to drive sign-ups. Feature highlights are presented through intuitive icons and concise copy, supported by a well-structured testimonial slider and an easy-to-scan pricing table.
The color palette combines muted blues with generous white space for a professional, trustworthy feel. The final UI was prototyped in Figma, optimized for both desktop and mobile, and handed off with a full style guide for seamless development implementation.
I designed the hero section with an engaging headline and prominent call-to-action buttons to drive sign-ups. Feature highlights are presented through intuitive icons and concise copy, supported by a well-structured testimonial slider and an easy-to-scan pricing table.
The color palette combines muted blues with generous white space for a professional, trustworthy feel. The final UI was prototyped in Figma, optimized for both desktop and mobile, and handed off with a full style guide for seamless development implementation.
E-Commerce Storefront Design
This project showcases a modern, conversion-focused e-commerce storefront designed for a contemporary fashion brand. The goal was to create an intuitive online shopping experience that feels inviting, clean, and user-friendly while driving sales effectively.
The hero section features a spacious banner with high-quality product imagery, a clear value proposition, and a strong call-to-action that encourages visitors to explore the collection. The navigation is simple and accessible, guiding users effortlessly through categories, the shopping cart, and checkout flow.
Below the hero, the layout transitions into a well-structured product grid. Each product card displays crisp visuals, concise product details, and a prominent add-to-cart button to streamline the purchase journey. Thoughtful use of white space, soft neutral tones, and elegant typography make the design feel fresh and high-end, elevating the brand’s identity.
This storefront demonstrates my focus on combining aesthetic design with practical, sales-driven UX principles — balancing visual appeal with functionality to boost customer engagement and conversions.
The hero section features a spacious banner with high-quality product imagery, a clear value proposition, and a strong call-to-action that encourages visitors to explore the collection. The navigation is simple and accessible, guiding users effortlessly through categories, the shopping cart, and checkout flow.
Below the hero, the layout transitions into a well-structured product grid. Each product card displays crisp visuals, concise product details, and a prominent add-to-cart button to streamline the purchase journey. Thoughtful use of white space, soft neutral tones, and elegant typography make the design feel fresh and high-end, elevating the brand’s identity.
This storefront demonstrates my focus on combining aesthetic design with practical, sales-driven UX principles — balancing visual appeal with functionality to boost customer engagement and conversions.
Mobile App Prototype
This project features a Figma prototype for a modern wellness mobile app designed to help users build healthier daily habits through an intuitive, calming interface. The concept behind this prototype was to merge functionality with a soothing user experience that encourages consistency and engagement.
The app’s design includes multiple interconnected screens, such as a welcoming dashboard with a personalized greeting, daily activity tracking, habit progress charts, a meditation player, and a curated articles section. Each screen is thoughtfully laid out with soft pastel colors, rounded elements, and generous white space, creating a sense of calm and clarity for the user.
Navigation is simple and frictionless, with bottom tabs for easy access to key features. Visual graphs and minimal charts make tracking daily goals — like steps, hydration, and nutrition — feel approachable and motivating. The design also integrates community-focused elements such as wellness tips and inspiring articles to keep users engaged.
Developed entirely in Figma, this clickable prototype demonstrates my skills in UI/UX planning, user flow design, and creating a cohesive, branded app experience. It reflects my ability to transform wellness concepts into clear, beautiful, and user-friendly mobile interfaces that align with best practices for modern digital products.
The app’s design includes multiple interconnected screens, such as a welcoming dashboard with a personalized greeting, daily activity tracking, habit progress charts, a meditation player, and a curated articles section. Each screen is thoughtfully laid out with soft pastel colors, rounded elements, and generous white space, creating a sense of calm and clarity for the user.
Navigation is simple and frictionless, with bottom tabs for easy access to key features. Visual graphs and minimal charts make tracking daily goals — like steps, hydration, and nutrition — feel approachable and motivating. The design also integrates community-focused elements such as wellness tips and inspiring articles to keep users engaged.
Developed entirely in Figma, this clickable prototype demonstrates my skills in UI/UX planning, user flow design, and creating a cohesive, branded app experience. It reflects my ability to transform wellness concepts into clear, beautiful, and user-friendly mobile interfaces that align with best practices for modern digital products.
Social Media Campaign
This project outlines a clear and strategic 3-week social media campaign plan tailored for Instagram and Facebook, designed to help a brand boost awareness, increase engagement, and drive meaningful conversions. The goal was to craft an actionable roadmap that any client could implement to build stronger connections with their audience in a short, focused timeframe.
The plan is visually organized into three distinct phases: Awareness, Engagement, and Conversion — each with specific weekly goals and tactics. The Awareness phase focuses on introducing the brand to new audiences through eye-catching posts, behind-the-scenes content, and targeted ads. The Engagement phase shifts attention to interactive strategies like contests, giveaways, and encouraging user-generated content, while actively responding to comments to foster community.
In the final Conversion week, the plan recommends promoting limited-time offers, leveraging retargeting ads to reach warm audiences, and driving traffic directly to the website for measurable results. The design uses a simple, clear timeline with bold headings, bullet points for clarity, and subtle accent colors to make each phase easy to follow.
This campaign plan showcases my ability to combine creative content ideas with practical marketing strategy, translating goals into step-by-step actions that help clients grow their presence and see tangible ROI across their social channels.
The plan is visually organized into three distinct phases: Awareness, Engagement, and Conversion — each with specific weekly goals and tactics. The Awareness phase focuses on introducing the brand to new audiences through eye-catching posts, behind-the-scenes content, and targeted ads. The Engagement phase shifts attention to interactive strategies like contests, giveaways, and encouraging user-generated content, while actively responding to comments to foster community.
In the final Conversion week, the plan recommends promoting limited-time offers, leveraging retargeting ads to reach warm audiences, and driving traffic directly to the website for measurable results. The design uses a simple, clear timeline with bold headings, bullet points for clarity, and subtle accent colors to make each phase easy to follow.
This campaign plan showcases my ability to combine creative content ideas with practical marketing strategy, translating goals into step-by-step actions that help clients grow their presence and see tangible ROI across their social channels.
Email Marketing Series
This project showcases a thoughtfully crafted Email Marketing Series designed to welcome new clients and guide them through a nurturing sequence that builds trust and drives meaningful engagement. The goal was to design an automated flow that feels personal, informative, and supportive at each step, helping new clients feel connected from their very first interaction with the brand.
The series is structured into four clear stages: Welcome, Discover, Engage, and Follow Up. Each email has its own focus and tone, introduced through an easy-to-skim visual plan that makes the entire sequence clear at a glance.
In the Welcome email, the client receives an inviting message introducing the brand, highlighting core offerings, and setting expectations. The Discover email encourages recipients to explore the brand’s services further, providing helpful educational content and client success stories for added credibility. The Engage email deepens the relationship by offering a special incentive or discount, along with an invitation to connect on social media and share feedback. Finally, the Follow Up email checks in on the client’s needs, suggests tailored next steps, and includes a clear call-to-action for further conversion.
The design combines clean typography, muted accent colors, and well-structured content blocks to make the plan visually appealing and easy to understand. This project demonstrates my ability to map out clear, value-driven communication flows that keep audiences engaged while moving them naturally toward conversion — showcasing my blend of strategic thinking, copywriting, and user-focused design.
The series is structured into four clear stages: Welcome, Discover, Engage, and Follow Up. Each email has its own focus and tone, introduced through an easy-to-skim visual plan that makes the entire sequence clear at a glance.
In the Welcome email, the client receives an inviting message introducing the brand, highlighting core offerings, and setting expectations. The Discover email encourages recipients to explore the brand’s services further, providing helpful educational content and client success stories for added credibility. The Engage email deepens the relationship by offering a special incentive or discount, along with an invitation to connect on social media and share feedback. Finally, the Follow Up email checks in on the client’s needs, suggests tailored next steps, and includes a clear call-to-action for further conversion.
The design combines clean typography, muted accent colors, and well-structured content blocks to make the plan visually appealing and easy to understand. This project demonstrates my ability to map out clear, value-driven communication flows that keep audiences engaged while moving them naturally toward conversion — showcasing my blend of strategic thinking, copywriting, and user-focused design.
SEO Blog Posts
This project showcases a clean, effective SEO Blog strategy designed to help clients increase their online visibility and attract more organic traffic through keyword-rich, high-quality articles. The goal was to design a blog format that balances search engine best practices with an engaging, easy-to-read layout that keeps visitors coming back for more.
The page opens with a clear headline and a concise introduction that explains the purpose of the SEO blog — driving consistent traffic growth and improving ranking performance for relevant keywords. The hero section is supported by a simple, friendly graphic symbolizing upward traffic trends, reinforcing the value of a well-planned content strategy.
Each article preview in the layout includes an attention-grabbing title, a short meta description, and supporting visuals that help catch the reader’s eye in search results and on social media shares. Bullet points emphasize key benefits, such as improved search visibility, a steady flow of fresh content, and a targeted keyword strategy aligned with the client’s business goals.
The design stays clean and modern with plenty of white space, well-structured typography, and subtle accent colors that guide the reader’s eye without overwhelming them. The focus is on clear information hierarchy and easy navigation, making it simple for visitors to browse multiple articles, read more in-depth posts, and take further action.
This project demonstrates my ability to combine SEO expertise with thoughtful web design — ensuring that every piece of content not only ranks well but also delivers real value to readers and supports a client’s broader digital marketing goals.
The page opens with a clear headline and a concise introduction that explains the purpose of the SEO blog — driving consistent traffic growth and improving ranking performance for relevant keywords. The hero section is supported by a simple, friendly graphic symbolizing upward traffic trends, reinforcing the value of a well-planned content strategy.
Each article preview in the layout includes an attention-grabbing title, a short meta description, and supporting visuals that help catch the reader’s eye in search results and on social media shares. Bullet points emphasize key benefits, such as improved search visibility, a steady flow of fresh content, and a targeted keyword strategy aligned with the client’s business goals.
The design stays clean and modern with plenty of white space, well-structured typography, and subtle accent colors that guide the reader’s eye without overwhelming them. The focus is on clear information hierarchy and easy navigation, making it simple for visitors to browse multiple articles, read more in-depth posts, and take further action.
This project demonstrates my ability to combine SEO expertise with thoughtful web design — ensuring that every piece of content not only ranks well but also delivers real value to readers and supports a client’s broader digital marketing goals.
CORREO ELECTRÓNICO
ROL
Estratega digital y diseñadora web
TELÉFONO
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