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Selected
works
A look at the transformations
we've designed.
Portfolio
Modernizing a Living Legacy
Client: North Carolina Veterans Memorial
Our Role: Digital Strategy, Automation, and CMS Architecture
1. Our Challenge (The "Old Way")
The registry was stuck in the dark ages with 800+ veterans managed via snail mail and paper checks. It was a manual data entry nightmare that left the staff exhausted and the website feeling like a time capsule.
2. Our Strategy
We ditched the stamps and built an automated intake system. Now, data flows from digital forms straight into a dynamic "Master Template" that powers over 800 searchable profiles instantly.
3. The Results
Admin time dropped by 83%. Days of waiting turned into minutes of clicking. The site is now a zero-maintenance growth machine where families can actually find their heroes on any device.
4. Closing Remarks
We traded manual labor for strategic oversight. It's not just a website; it's a scalable archive that gives North Carolina's veterans the modern digital dignity they deserve.
Our Role: Digital Strategy, Automation, and CMS Architecture
1. Our Challenge (The "Old Way")
The registry was stuck in the dark ages with 800+ veterans managed via snail mail and paper checks. It was a manual data entry nightmare that left the staff exhausted and the website feeling like a time capsule.
2. Our Strategy
We ditched the stamps and built an automated intake system. Now, data flows from digital forms straight into a dynamic "Master Template" that powers over 800 searchable profiles instantly.
3. The Results
Admin time dropped by 83%. Days of waiting turned into minutes of clicking. The site is now a zero-maintenance growth machine where families can actually find their heroes on any device.
4. Closing Remarks
We traded manual labor for strategic oversight. It's not just a website; it's a scalable archive that gives North Carolina's veterans the modern digital dignity they deserve.
Habitat for Humanity of Sanford, NC - Website Redesign
This project features a complete website overhaul for Habitat for Humanity of Sanford, NC, designed to transform their digital presence into a more functional and professional platform. The concept was to align the site with their new 2025 brand guide and enhance user experience across the board, making it easier for visitors to engage with their mission.
The website's design was entirely rebuilt, correcting issues with inconsistent fonts and creating a clean, cohesive visual language. We redesigned the hero section to include a heartwarming video that immediately draws visitors into their story. Key pages were amplified to serve strategic goals: a revamped ReStore page now includes a hiring section with clear role descriptions and a link to apply, streamlining their recruitment process.
Functionality was a primary focus. We designed and integrated a user-friendly donation section that makes it simple for people to contribute and offers the option for recurring donations to build sustained support. The sponsorship page was also enhanced with a dedicated Sponsor Highlight section, providing a prominent way to honor their most valuable partners.
This project demonstrates my skills in large-scale website redesign, aligning a non-profit's digital presence with its brand and mission. It reflects my ability to create a functional, readable, and emotionally resonant website that serves as a powerful tool for fundraising, community engagement, and recruitment.
The website's design was entirely rebuilt, correcting issues with inconsistent fonts and creating a clean, cohesive visual language. We redesigned the hero section to include a heartwarming video that immediately draws visitors into their story. Key pages were amplified to serve strategic goals: a revamped ReStore page now includes a hiring section with clear role descriptions and a link to apply, streamlining their recruitment process.
Functionality was a primary focus. We designed and integrated a user-friendly donation section that makes it simple for people to contribute and offers the option for recurring donations to build sustained support. The sponsorship page was also enhanced with a dedicated Sponsor Highlight section, providing a prominent way to honor their most valuable partners.
This project demonstrates my skills in large-scale website redesign, aligning a non-profit's digital presence with its brand and mission. It reflects my ability to create a functional, readable, and emotionally resonant website that serves as a powerful tool for fundraising, community engagement, and recruitment.
Forte Coraggio – On-Brand E-Commerce Redesign
This project features a comprehensive redesign of the Forte Coraggio e-commerce site, focused on transforming their online presence into a visually compelling and emotionally resonant brand experience. The core concept was to move beyond a simple product showcase and create a curated, aesthetically driven storefront that truly connects with their target audience.
The site's visual and textual elements were meticulously refined to achieve this. We curated the web copy to reflect a more sophisticated, on-brand voice and sourced new lifestyle imagery that authentically represents their target market. The product pages were redesigned with a minimalist layout, allowing the new photography and thoughtful copy to take center stage, creating a more a luxurious feel for the user.
Navigation was streamlined to enhance the customer journey, making it simple to explore collections and find products. The overall design emphasizes a clean, elegant aesthetic with generous use of white space to give the products breathing room and a high-end feel.
This redesign showcases my ability to align a website's aesthetics with a brand's core identity, curating a holistic experience that not only looks professional but also emotionally engages the intended audience to drive stronger connections and higher conversions.
The site's visual and textual elements were meticulously refined to achieve this. We curated the web copy to reflect a more sophisticated, on-brand voice and sourced new lifestyle imagery that authentically represents their target market. The product pages were redesigned with a minimalist layout, allowing the new photography and thoughtful copy to take center stage, creating a more a luxurious feel for the user.
Navigation was streamlined to enhance the customer journey, making it simple to explore collections and find products. The overall design emphasizes a clean, elegant aesthetic with generous use of white space to give the products breathing room and a high-end feel.
This redesign showcases my ability to align a website's aesthetics with a brand's core identity, curating a holistic experience that not only looks professional but also emotionally engages the intended audience to drive stronger connections and higher conversions.
Arkade Sound Studios - Website Design
This project features a custom website design for Arkade Sound Studios, with a core concept of creating a digital space that not only showcases their services but also visually speaks to their specific target markets: musicians, game developers, and filmmakers. The design was crafted to be a digital reflection of the studio's brand, balancing a professional, high-quality feel with an aesthetic that resonates with creative professionals.
The website's design is dynamic and engaging, using a modern aesthetic that highlights the studio's unique capabilities. The layout and visual elements are tailored to appeal to each target audience. For musicians, the site focuses on a streamlined interface that emphasizes sound quality and production services. For game developers and filmmakers, the design highlights portfolio pieces and technical specifications, showing how Arkade can meet the unique audio needs of these industries.
Key features of the site include a portfolio section with embedded audio and video, a detailed breakdown of services, and a dedicated contact form for booking. The typography and color palette were carefully selected to create a cohesive, branded experience that is both visually striking and easy to navigate.
This project showcases my ability to understand and translate a brand's essence into a targeted digital experience. It reflects my skills in designing for a specific audience, creating a functional and visually compelling website that acts as an effective marketing and sales tool.
The website's design is dynamic and engaging, using a modern aesthetic that highlights the studio's unique capabilities. The layout and visual elements are tailored to appeal to each target audience. For musicians, the site focuses on a streamlined interface that emphasizes sound quality and production services. For game developers and filmmakers, the design highlights portfolio pieces and technical specifications, showing how Arkade can meet the unique audio needs of these industries.
Key features of the site include a portfolio section with embedded audio and video, a detailed breakdown of services, and a dedicated contact form for booking. The typography and color palette were carefully selected to create a cohesive, branded experience that is both visually striking and easy to navigate.
This project showcases my ability to understand and translate a brand's essence into a targeted digital experience. It reflects my skills in designing for a specific audience, creating a functional and visually compelling website that acts as an effective marketing and sales tool.
Affordable Housing Page Copy
This copy was strategically designed to convert potential applicants by establishing trust, clarity, and dignity.
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