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CATALYSTA

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Looking for the next step into launching your business? Let us help you get set for success. 

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Phase I: The Entrepreneurial Mindset (Required Reading)

You're smart, but you still need the right foundation. These books aren't just reading material; they're the blueprint for designing a business that prioritizes efficiency and freedom.

The 4-Hour Workweek

Focus: Lifestyle Design

Your goal is freedom, not a job title. Learn to define your true metrics, ruthlessly eliminate busywork, and automate or delegate everything else.

Read It

Rework

Focus: Minimalist Operations

Ditch the unnecessary complexity. You don't need a huge budget, a fancy office, or endless meetings. Start lean, deliver value fast, and stop over-planning.

Read It

The $100 Startup

Focus: Nimble Launch

Prove your value before you spend. Don't wait for a huge investment. Launch small, test your core service, and let your revenue fund your growth and automation.

Read It

Traction

Focus: Customer Acquisition

A great product is useless without customers. Your job is to know exactly which channels bring in leads, and then ensure your back-end systems capture and nurture every single one.

Read It
The Fastest Way to Scale Without Stress

Stop Managing Chaos.
Start Launching a Machine.

You didn't leave the 9-to-5 just to build a custom, all-hours prison of busywork. We design the automated systems that run themselves, so you can focus on the work that actually matters.

B. The Automated Core: Lead Flow & CRM
(Our Sweet Spot)

This is where the magic (and the money) happens. This system turns a visitor into a booked client without you having to manually move data. Period.

HoneyBook

Client Flow Management

An all-in-one system for client booking: proposals, contracts, invoices, and scheduling. Automates the entire onboarding process.

Get It

HubSpot (Free)

Sales CRM

Your single source of truth. Every action triggers an entry, which then dictates the next automated step.

Get It

Calendly / Acuity

Scheduling

Kills the email tennis. Books the client and logs the meeting automatically in your CRM.

Get It

ActiveCampaign

Email Marketing

Creates sophisticated lead-nurturing sequences. Triggers email paths based on user behavior.

Get It

C. The Support System: People & Projects

Don't let management become a full-time job. Use these tools to leverage external help and keep your team focused.

Upwork

Freelancing Platform

A global pool of expertise. Use this to quickly offload non-core tasks and stay focused on revenue.

Take a Look

Asana/ClickUp

Project Management

Turns abstract goals into measurable, trackable steps. Automate task assignment when project status changes.

Take a Look

Slack

Team Messaging

A huge time-saver that reduces internal email volume and keeps all communications organized by project.

Take a Look

Phase II: The Operational Toolkit
(The Real Systems)

A. The Structural Core: Legal & Financial Stability

These tools handle the boring but necessary stuff. Set them up once, and never look back. Seriously, don't use your personal account.

LivePlan

Business Plan Tool

Focuses on forecasting and pitch decks, keeping your vision grounded in data and ready for investment.

Learn More

Rocket Lawyer

Legal Forms

Quickly generate contracts and NDAs. Saves you thousands on simple lawyer fees.

Learn More

Wave Apps

Financial Software

Free invoicing and accounting. Categorizes transactions automatically (no manual data entry!).

Learn More

Novo

Business Banking

A modern, fee-free business bank account built for entrepreneurs. Integrates seamlessly with your other apps.

Learn More
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